Olive oil 101 welcome graphic

Welcome to Olive Oil 101

What is olive oil graphic

What is olive oil

Put simply, olive oil is the pure, pressed juice of olives.

Think freshly squeezed orange juice—but from olives.

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Why it matters

EVOO is packed with the good stuff your body actually wants:

  • Oleic Acid: Healthy monounsaturated fat that helps lower bad cholesterol and keeps your heart happy.

  • Polyphenols: Powerful antioxidants that fight inflammation and give EVOO that peppery kick you taste.

How to choose

The 4 non-negotiables when shopping for olive oil.

  1. 1

    Extra Virgin

    If it doesn't say "Extra Virgin," it's been refined and stripped of everything that makes it good. No nutrients, no flavour, no point.

  2. 2

    Harvest date

    No harvest date? They're hiding something. Real oil is seasonal. Look for an October/November harvest for maximum antioxidants. Learn more.

  3. 3

    Dark Bottle

    Light and plastic are the enemies of quality. Your oil deserves a bodyguard like glass, not a clear window that lets it go stale.

  4. 4

    Single Origin

    "Made in Italy" tells you nothing. Look for the actual region or estate (e.g., Basilicata). Generic labels usually mean secret blends. Learn more.

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How to store

EVOO has three mortal enemies:

🔥 Heat   💡 Light   💨 Air

To keep that bold, peppery flavour and those fabulous health benefits, treat your bottle like a vampire—it needs to live in the dark.

Pop it in a cool, dark cupboard or pantry, far away from the oven or that lovely sunny window. And don't forget to always keep that cap on tight!

Follow these steps and your EVOO will stay fresh for longer.